Universitatea Nicolae Titulescu

RO

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Calea Vacaresti, Nr. 185, Sect 4. Bucuresti

Phones

330.90.32; 330.90.76; 330.88.64; 330.89.58; Fax: 330.86.06

Email

lexetscientia@univnt.ro

______________

ISSN 1583-039x
e-ISSN 2066-1886

CNCSIS B +

Indexed by : EBSCO-CEEAS, CEEOL, INDEX COPERNICUS, vLex, DOAJ

Included by : BRITISH LIBRARY, INTUTE LIBRARY CATALOG GEORGE TOWN GENAMICS

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  1. 1. INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA — 15 December 2009

    Authors:   • Oana Simona HUDEA, Afiliation: Assistant, Ph.D. Candidate, Faculty of Social and Administrative Sciences -“Nicolae Titulescu” University, Bucharest, Romania   • Răzvan Mihail PAPUC, Afiliation: Lecturer, Ph.D., Faculty of Business Administration, Bucharest University
    Abstract: This paper aims to present an overview of the international marketing characteristics, trying to reveal the issues differentiating it from the domesti

    LESIJ.ES XVI - 2 - 2009 > INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA

  2. 2. PARTICULARITIES CONCERNING THE CREATION AND IMPLEMENTATION OF THE MARKETING MIX IN PUBLIC INSTITUTIONS — 21 June 2010

    Authors:   • Sica STANCIU, email: sica@univnt.ro, Afiliation: Professor Ph.D., Faculty of Economic Sciences, “Nicolae Titulescu” University, Bucharest
    Abstract: The marketing mix is the essential instrument in implementing marketing in the public sector. This paper brings into evidence the particularities of c

    LESIJ.AS XVII -1 - 2010 > PARTICULARITIES CONCERNING THE CREATION AND IMPLEMENTATION OF THE MARKETING MIX IN PUBLIC INSTITUTIONS