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1. INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA — 15 December 2009
Authors: • Oana Simona HUDEA, Afiliation: Assistant, Ph.D. Candidate, Faculty of Social and Administrative Sciences -“Nicolae Titulescu” University, Bucharest, Romania • Răzvan Mihail PAPUC, Afiliation: Lecturer, Ph.D., Faculty of Business Administration, Bucharest University
Abstract: This paper aims to present an overview of the international marketing characteristics, trying to reveal the issues differentiating it from the domestiLESIJ.ES XVI - 2 - 2009 > INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA
