Universitatea Nicolae Titulescu

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ISSN 1583-039x
e-ISSN 2066-1886

CNCSIS B +

Indexed by : EBSCO-CEEAS, CEEOL, INDEX COPERNICUS, vLex, DOAJ

Included by : BRITISH LIBRARY, INTUTE LIBRARY CATALOG GEORGE TOWN GENAMICS

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  1. 1. INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA — 15 December 2009

    Authors:   • Oana Simona HUDEA, Afiliation: Assistant, Ph.D. Candidate, Faculty of Social and Administrative Sciences -“Nicolae Titulescu” University, Bucharest, Romania   • Răzvan Mihail PAPUC, Afiliation: Lecturer, Ph.D., Faculty of Business Administration, Bucharest University
    Abstract: This paper aims to present an overview of the international marketing characteristics, trying to reveal the issues differentiating it from the domesti

    LESIJ.ES XVI - 2 - 2009 > INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA