THE EFFECTS OF INFORMATION TECHNOLOGIES IN MARKETING
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Authors:
• Yusuf BAYRAKTUTAN, email: unknown, Afiliation: University of Kocaeli, Turkey
• İbrahim ARSLAN, email: unknown, Afiliation: University of Gaziantep, Turkey
• Esra G. KAYGISIZ, email: unknown, Afiliation: University of Gaziantep, Turkey
• Elena DRUICA, email: unknown, Afiliation: University of Bucharest, Romania -
Keywords: unknown
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Abstract:
At 1990’s the computers and internet had been used particularly by governments and universities. And this had started deep-rooted changes in the life of humans. This period has been called as the age of information. In this time the basis properties of the life has not been changed but new properties have been added to their ways. Continuously regeneration of information technologies has produced information systems. Information systems are the rule series that decide the data which one will select and how it will process. The development in the information technologies caused big exchanges in the structure of organization and affected all operations of business. Communication, selling and buying, obtaining information, marketing and advertising, management, health, logistics, banking have been getting new formats by information technologies. In this study the effects of IT have been inspected over marketing. IT affected the marketing both Marketing Information Systems that support all marketing operations of business and diversifying the marketing process. We aimed to inspect these two main effects in our study.