STRATEGY MAKING WITH QUANTIFIED SWOT APPROACH: A CASE ANALYSIS ON TOURISM INDUSTRY IN BLACK SEA REGION OF TURKEY Nermin Celik
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Authors:
• Nermin Celik, email: unknown, Afiliation: Zonguldak Karaelmas University, Turkey -
Keywords: Tourism industry, Analytic, Hierarchy Process, SWOT Analysis
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Abstract:
Due to the increasing demand, service competitiveness requirements, and customer expectations in tourism sector in Turkey, satisfactorily solutions and development strategies are required for the ongoing problems to keep the business performance in desired level. Recent researches indicate that the popularity of Black Sea Region, located in the north side of Turkey, has been raised, however, the enterprises and infrastructural quality of service facilities are dramatically seemed to be insufficient. Hence, this paper proposes development strategies on tourism industry by utilizing the Quantified SWOT Analysis. The outcomes of this paper originally contribute strategic vision of Turkish tourism industry subsequently. The extension of this research can be performed to cover the collaborative research programs towards tourism sector under unique implementation plan of Black Sea Economic Cooperation (BSEC).