STRATEGIC LOCALIZATION OF JAPANESE ENTERPRISES IN CHINA－AN EMPIRICAL APPROACH
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Authors:
• Keikoh Ryu, email: unknown, Afiliation: Waseda University, Japan -
Keywords: localization; anti-Japan, moods; Local Business know-how; Local Crisis Management Organization; Japanese Brand Image
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Abstract:
The last decades have been marked by an acceleration of historical and political processes, which brought essential changes in the sphere of geopolitics with ongoing consequences on economics, financial markets and international relationships, and effects on the arising of new worldwide power balance. The economic relationships were set before the foundation of the first states. Commercial relationships have had a long history and at the beginning were independent of the social and state organizations existing at the time. That is why bilateralism – as applied with reference to the relationship between two economic agents - is the oldest notion since life necessities have always implied the exchange of products. Despite these tendencies autarchy dominated economic life ever since this came into being until the great geographic discoveries and industrial revolution. Economic “coagulations” have continued in the course of time and become more prominent reaching unimaginably impenetrable levels recently, thus constituting a balance factor at regional and international level. Present evolutions confirm the old provisions concerning the indissoluble relationship between the economic and the financial monetary factor and international stability.