STABILITY - CHANGE BALANCE IN SUSTAINABLE ORGANIZATIONS
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Authors:
• Viorel CORNESCU, email: viorel.cornescu@drept.unibuc.ro, Afiliation: Professor, PhD, “Nicolae Titulescu” University and University of Bucharest, Faculty of Business and
• Vladimir-Codrin IONESCU, email: vladimir-codrin.ionescu@drept.unibuc.ro, Afiliation: Associate Professor, PhD, University of Bucharest, Faculty of Business and Administration, Romania -
Keywords: sustainable organization, stability, organizational change, competitive advantage
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Abstract:
The sustainable organization represents an added value generating entity, integrated in the economic, social and ecologic environment, which constantly creates competitive advantages relative to competitors. The paper proposes an analysis of sustainability at an organization level, both from the perspective of cultivating and developing good practices promoted in the organization, and from the perspective of designing and implementing organization change programs. Modalities by which the management can create and maintain a balance between stability and change are also proposed, as a support of organization sustainability.