SHARING KNOWLEDGE INSIDE SOCIAL NETWORK SITES
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Authors:
• Georgeta DRULĂ, email: gdrula@yahoo.com, Afiliation: Associate profesor, Ph.D., Faculty of Journalism and Mass Communication Studies, University of Bucharest -
Keywords: social network sites, knowledge management, virtual communities, knowledge sharing activity, social browsing
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Abstract:
The virtual communities are increasingly numerous. The understanding of virtual community structure, functionalities and dynamics show us how to act in the sense of practice and in the benefit of organization and own person. The practice directions are creation the communities of practice, the virtual collaboration, and knowledge management. The purpose of this paper is to identify a model of a virtual community used in Romania and the activities in the social networks sites that are important to generate knowledge and information sharing and to develop new relationships, as well. (2) The research outcomes provided on a model used in the virtual community show us whether knowledge sharing has a support in the reality. One of the objectives of this paper is to verify that the intense activities in communities equates with knowledge sharing. This paper presents a comparative analysis of social networks sites, the most commonly used in the Romanian space: Hi5, MySpace, FaceBook and LinkedIn. The study uses several independent input variables and follows as output two factors: sharing knowledge and developing new relationships in the virtual community. The input variables are: information identifying the person and degree of trust in the social network site and in the community members. The information identifying the person suggests the relationship public – private, different self presentation styles and the identification of behaviour in cyberspace.