CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT
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Authors:
• ec. drd. Oana Ghica, email: oana_ghiga@yahoo.com, Afiliation: HVB Bank Romania
• prof. univ. dr. Constantin Ghica, email: constantinghiga@yahoo.com, Afiliation: Academy of Economic Studies, Department of Administration and Public Management -
Keywords: unknown
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Abstract:
Corporate Social Responsibility (CSR) and Sustainable Development (SD) are among the most important concepts applied and/or promoted by companies through specific programmes. Whether they are part of the company\'s PR strategy or an element of the company\'s operational system, CSR and SD programmes are becoming a constant part of corporate actions. Considered by some analysts as controversial concepts, studies regarding CSR and SD have increased especially over the last two decades and actions related to them have become both shield and weapon for companies, organizations and governments, depending on the pwpose they are used for.
The following article makes a short presentation of the CSR and SD concepts, the relationship between them and benefits they generate, and ends with the case study of the eKOsystem programme launched by Hie Coca-Cola Company - a relevant example of programmes designed to promote and apply both CSR and SD concepts.