CORPORATE SOCIAL RESPONSIBILITY – A STRATEGIC IMPERATIVE FOR SUSTAINABLE GROWTH
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Authors:
• Filomina P. George, email: unknown, Afiliation: School of Communication and Management Studies Prathap Nagar, India -
Keywords: Corporate Social Responsibility, Strategic imperative, sustainable growth
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Abstract:
In this era of competitiveness, business firms are under continued pressure to play a role in social issues as they strive to be good corporate citizens. Corporate have come to be harbingers on Social Responsibility. For many firms Social Responsibility is not just a philanthropic process but it has become a way of carrying out business process. Is it evolving as a strategic imperative for transforming firms to appear as socially responsible citizens in the interest of its sustained long term growth? How do Indian firms measure up? The paper discusses these issues with respect to select Indian companies.