CHALLENGE STRATEGIES OF BUSINESS COMPETITION: CREATIVE MARKETING APPROACH NOTES ABOUT DEVELOPING A SUCCESFULL ORGANIZATIONAL MODEL
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Authors:
• A Buğra HAMŞIOĞLU, email: unknown, Afiliation: Res. Assist. Kafkas University, Faculty of Economics and Business Administration Kars/Turkey
• Didem HAMŞIOĞLU, email: unknown, Afiliation: Res. Assist. Anadolu University, Faculty of Economics and Business Administration Eskisehir/Turkey -
Keywords: Creativ Marketing, Competitiv Intelligence, Organization Model
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Abstract:
Nowadays redefining and changing contents of competition direct to force businesses pursuing faster than before and not to have temporary successes towards lasting superiority. This puts forward a question about which strategies and marketing applications need to integrate in lastingcompetitive superiority. Especially recently rapid changes and transformer of marketing paradigm presents new road maps to follow new approaches to businesses. Unique of these maps is “creative marketing” approach.
Developing or creating existed or feasible customer desires and needs is developing or creating marketing and it has been able to present customer in short time. Although, this is possible if business in all focus on marketing, it will determine and develop internal abilities true. Varying competition, continuing existence of business and/or providing successful permanent competition depends on constitute framework of creative marketing. In this point of view considering and adapting creative marketing approach in competitive strategies in business seems to be important because of lasting superiority /leadership business.
This research main idea and basic aim is to search in competition put forward creative marketing as a challenge strategy business could develop new models and strategies and successful organizational model. Consequently hypothetical and conceptual scope of this study contains as a framework of providing analytic contribution.